[E-commerce] [Product Endorsement] [Brand Trust]
Reaching more audiences using the Community Influencer Programme of ZALORA.
23 Jan 2022/ Malaysia
Brands have been using celebrities endorsement since the mass media has occurred. However, social media was changing the game. Peer recommendation became a more powerful marketing tool. Key Opinion Leaders (KOL) or Influencers on social media could help brands reach audiences more precisely than traditional mass media. Also, brands (like ZALORA) would commission sales to the influencers as a reward, leading a positive sales loop in the community.
Reference :
CHEVI, D. (2022) ZALORA offers new campaigning support to time starved clients via Google Ads. Available from: https://www.marketing-interactive.com/zalora-campaign-google-ads [Accessed 22 January 2022].
Editors : Lai Ka Chun, Dominic, Lee Ryan & Law Shing Yan, Jazmine
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